HR Branding
substance create.
Values preserve.
From market analysis and positioning to marketing and sales:
We take over the
operational development of your brand in China and create the structures for sustainable growth.
WHY HR BRANDING?
More than just sales:
Brand value Make it understandable.
- Long-term brand building instead of short-term trend campaigns.
- The core of your brand is translated for China – not replaced.
- Brand, market, target group and legal framework are considered together.
- A team in Germany and China keeps decisions closely aligned with the respective markets.
- For special requirements, we specifically involve the appropriate specialist partners.
- A controlled overall process instead of many individual service providers.
- Our compensation is generally based on the actual sales achieved.
We are your team for China!
THE THREE COILS OF BRAND LEADERSHIP
They all work together here!
YOUR BRAND REMAINS YOUR BRAND
Minimal risk. Maximum opportunities.
- We create added value – without long-term dependency.
- Should the collaboration end, the created value will remain entirely with your brand.
Trademark rights
They retain all trademark rights.
Images & Media
All images created belong to you.
Social Media, Shops & Domains
Domains and websites remain your property.
Brand values and materials
All content and materials remain with you.
OUR TRIAL
The OODA loop
The decisive advantage in a new market often arises not from a single perfect plan, but from the ability to assess market reactions more quickly and implement measures earlier than competitors.
The OODA loop gives this process a fixed rhythm. Decisions remain traceable, insights are shared, and measures are evaluated based on their actual impact. This keeps the process transparent and improves with each iteration.
This is a test to see what the whole thing could look like.
Amy Lee
Operations Management HR Branding
Frequently Asked Questions
What form of cooperation?
We typically collaborate within an exclusive partnership in each market. This model ensures clear responsibilities, reliable management, and a transparent, performance-based compensation model.
In selected cases, we also assume an advisory role based on individually agreed framework conditions.
How is HR branding compensated?
A performance-based compensation model has proven successful, in which an agreed margin is levied exclusively on goods actually sold.
For consulting services, a monthly fee is agreed upon, the amount of which depends on the respective scope of work.
Will everything be implemented internally?
For tasks that require specialized expertise or appropriate licensing – such as legal or tax advice – we involve external specialist partners.
For this, we draw on a network of experts and select the most suitable contact person for each task. We retain control of the coordination, ensuring you continue to have a single point of contact.
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LET'S TALK
Seize opportunities together.
Connecting markets.
HR Holdings GmbH
Maschstraße 7
30169 Hannover
Germany
49 (0) 511 2138 0714
office@hrholdings.de
Monday - Friday
10:00 - 16:00
Huarong Beijing Ltd.
1-14-893, Building 1, Beiyuan 1st Road
Tongzhou District, Beijing
V.R. China
86 (0) 152 1058 6189
WeChat ID: HRhuarong
Montag - Freitag
10:00 - 16:00 (China Standard Time)
