2013

Meichang

The first steps in German-Chinese economic exchange.

2017

HR Handels GmbH

Founded with a focus on trade and procurement between Germany and China. Team expanded with native speakers from both countries.

2019

Extension
Huarong Beijing Ltd.

The business is evolving beyond traditional retail. Exclusive partnerships and new project inquiries are leading the company into new markets and areas of expertise.

2024

HR Holdings GmbH

Specialization & Structure. The established business areas are given a clear structure and divided into three independent divisions.

2013

Meichang

The first steps in German-Chinese economic exchange.

2017

HR Handels GmbH

Founded with a focus on trade and procurement between Germany and China. Team expanded with native speakers from both countries.

2019

Extension
Huarong Beijing Ltd.

The business is evolving beyond traditional retail. Exclusive partnerships and new project inquiries are leading the company into new markets and areas of expertise.

2024

HR Holdings GmbH

Specialization & Structure. The established business areas are given a clear structure and divided into three independent divisions.

THE LEGEND

From Carp & Dragons.

The Dragon Gate

A Chinese legend tells of the Dragon Gate in the Yellow River: Every year, many carp swim upstream against the strong current to reach this place. But the Dragon Gate is a steep waterfall that only a few overcome. Many give up or are swept back downstream.

But the carp that manage to jump transform into mighty dragons and rise freely into the clouds. Therefore, in Chinese culture, the carp that overcomes the Dragon's Gate symbolizes success, change, and advancement through perseverance, courage, and hard work.

OUR STORY

2013 Our story began with initial export transactions between Germany and China. From individual deliveries, a regular trade relationship quickly developed, which, with new products, growing orders, and additional partners, increasingly required more structured processes.


2017 Therefore, the HR Handels GmbH Founded in Hanover. Two years later, the Huarong Beijing Ltd. In Beijing, we established the Chinese counterpart. From then on, we were able to continue the business at both locations with dedicated contacts, clear processes, and close coordination.


When the COVID-19 pandemic began in 2020, our processes and supply chains also came under pressure. This made it all the more apparent how resilient the relationships we had built up over the years truly were. In the period that followed, new forms of collaboration emerged: exclusive partnerships, brand projects, and international inquiries that extended not only beyond traditional trade but also beyond our previous focus on Germany and China.


2024 Our business had grown to such an extent that the existing structures were no longer sufficient. With the rebranding from HR Handels GmbH to HR Holdings GmbH This development was given the appropriate framework. Thus, the company we are today gradually emerged from the first export deals of 2013.

Hua Rong

Huá Róng

THE NAME

HR is more

as two letters.

'华' (Huá) represents elegance, culture, and flourishing.

'嵘' (Róng) symbolizes the top of a mountain and overcoming challenges.


Together, these symbols represent our pursuit of excellence, growth, and overcoming obstacles on the path to success.


THE NAME

HR is more

as two letters.

'华' (Hua) stands for elegance, culture and flourishing

'嵘' (Róng) symbolizes the summit of a mountain and overcoming challenges.


Together, these symbols represent our pursuit of excellence, growth, and overcoming obstacles on the path to success.

THE PHILOSOPHY

The world positive help shape the future.

Companies bear responsibility for what they create and for the impact of their actions. This idea shapes our decisions and is expressed in our guiding principle, "Create Value and Happiness."


We want to understand challenges and develop solutions that offer tangible benefits. These can be products, services, or new business models. Crucially, they must be implementable, enable progress, and be sustainable in the long term.


For us, economic success is therefore inextricably linked to social and environmental responsibility. We consider the consequences of our actions and focus our work on creating value that extends beyond immediate business success.

THE FOUNDERS

Together - with Heart and Mind.

At the beginning, you don't think about where things will eventually lead. You focus on the next task and try to complete it as well as possible. The fact that HR Holdings has grown out of that over the years makes me proud.

Yilin Liu

Management Germany

What I particularly appreciate is that no one here is solely focused on their own interests. When things get difficult, we talk openly with each other and work together to find a solution that works for everyone. That's precisely what HR Holdings means to me.

Sara Zhou

Management China

At the beginning, you don't think about where things will eventually lead. You focus on the next task and try to complete it as well as possible. The fact that HR Holdings has grown out of that over the years makes me proud.

Yilin Liu

Management Germany

What I particularly appreciate is that no one here is solely focused on their own interests. When things get difficult, we talk openly with each other and work together to find a solution that works for everyone. That's precisely what HR Holdings means to me.

Sara Zhou

Management China

LET'S TALK

Seize opportunities together.

Connecting markets.

HR Holdings GmbH

Maschstraße 7

30169 Hannover

Germany


49 (0) 511 2138 0714

office@hrholdings.de


Monday - Friday

10:00 - 16:00


Huarong Beijing Ltd.

1-14-893, Building 1, Beiyuan 1st Road

Tongzhou District, Beijing

VR China


86 (0) 152 1058 6189

WeChat ID: HRhuarong


Montag - Freitag

10:00 - 16:00 (China Standard Time)


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