WHY HR BRANDING?
More than just sales:
Brands establish.
- Long-term market position instead of short-term trend campaigns
- A dedicated team in Germany and China combines your perspective with local market knowledge.
- Legal certainty, brand building and sales are considered together from the very beginning.
- Required specialist partners are specifically involved – for you, the collaboration remains centrally managed.
- Our compensation is generally based on actual sales success achieved.
YOUR BRAND REMAINS YOUR BRAND
Identify risks early. Seize opportunities in a timely manner.
We create a clear picture of how your brand is perceived in China, which developments are relevant, and where concrete action is needed. This ensures that decisions are based on actual market observations rather than assumptions.
Your trademark rights and decision-making authority remain entirely with you. We act on your behalf, without placing ourselves as an additional intermediary between you and your brand. Positioning, measures, and further steps will be agreed upon jointly.
Regular reports and personal discussions make developments, insights, and results transparent. This allows you to maintain an overview at all times and seize opportunities without relinquishing control of your brand.
OUR TRIAL
The OODA loop
The decisive advantage in a new market often arises not from a single perfect plan, but from the ability to assess reactions more quickly and implement measures earlier than competitors.
The OODA loop makes this responsiveness an integral part of brand management.
Signals from the market, sales, and communications are gathered, evaluated, and translated into concrete actions. Effective measures are expanded. Where the desired response is lacking, adjustments are made. In this way, brand management evolves in line with actual market developments.
Frequently Asked Questions
What does the collaboration look like?
Our standard model is an exclusive partnership in the respective target market. This ensures a clear point of contact, coordinated decisions, and a transparent, performance-based compensation model.
For selected projects, consultative collaboration is also possible. Services and framework conditions will be determined individually.
Will everything be implemented internally?
For tasks that require specialized expertise or appropriate licensing – such as legal or tax advice – we involve external specialist partners.
For this, we draw on a network of experts and select the most suitable contact person for each task. We retain control of the coordination, ensuring you continue to have a single point of contact.
For which brands is HR Branding the right partner?
HR Branding is aimed at brands that want to achieve more than just individual sales in China, but rather establish a long-term presence in the market. Reliable product quality, dependable delivery capabilities, and a willingness to collaboratively develop the market form the most important foundation for this.
Does HR branding also handle operational implementation?
Yes. HR branding doesn't stop at strategy or presentation. Depending on the agreed scope, we support legal preparation, positioning, communication, sales channels, and ongoing market activity. Specialized partners are involved where their expertise is needed.
Can existing teams and partners be involved?
Yes. Existing employees, agencies, dealers, or other service providers can remain part of the collaboration. We clarify responsibilities, bring all parties together in a common process, and ensure that decisions and actions are coordinated.
What do you need from us?
To get started, we need a dedicated contact person and access to relevant brand, product, and sales information. This includes, among other things, product documentation, trademark rights, pricing structures, available quantities, and existing activities. Reliable communication and timely approvals are equally important.
How long does it take to establish a presence in the market?
This depends primarily on the product category, legal requirements, delivery capacity, and the chosen sales strategy. Therefore, we do not make any general timeframe promises. At the start of our collaboration, we define specific milestones at which progress and next steps can be assessed.
LET'S TALK
Seize opportunities together.
Connecting markets.
HR Holdings GmbH
Maschstraße 7
30169 Hannover
Germany
49 (0) 511 2138 0714
office@hrholdings.de
Monday - Friday
10:00 - 16:00
Huarong Beijing Ltd.
1-14-893, Building 1, Beiyuan 1st Road
Tongzhou District, Beijing
VR China
86 (0) 152 1058 6189
WeChat ID: HRhuarong
Montag - Freitag
10:00 - 16:00 (China Standard Time)
